National Nutrition Month® is an annual nutrition education and information campaign created by the Academy of Nutrition and Dietetics. The campaign, celebrated each year during the month of March, focuses on the importance of making informed food choices and developing sound eating and physical activity habits. In addition, National Nutrition Month® promotes the Academy and its members to the public and the media as the most valuable and credible source of timely, scientifically-based food and nutrition information.
The National Nutrition Month® 2020 theme — Eat Right, Bite by Bite — and accompanying graphic pays homage to the retro campaigns of the 1970s and ’80s that are popular again. The theme’s rhyme and simple food treatment not only appeals to kids and kids-at-heart, but “bite by bite” also supports the philosophy that every little bit (or bite!) of nutrition is a step in the right direction. Small goals/changes can have a cumulative healthful effect. Nutrition doesn’t have to be overwhelming.
Most importantly, Eat Right, Bite by Bite is fun, positive, kid-friendly, inclusive of and adaptable for all eating patterns and cultures, and accessible and easy to understand.
Also remember that Registered Dietitian Nutritionist Day is also celebrated during National Nutrition Month®, on March 11, 2020. This occasion increases awareness of registered dietitian nutritionists as the indispensable providers of food and nutrition services, while recognizing both RDNs and nutrition and dietetic technicians, registered for their commitment to helping people enjoy healthy lives.